For Victoria’s Secret PINK we create "Pre-commencement Speech" as an inspirational anthem to generate excitement surrounding the start of college.
The emotional and powerful message encouraged fans to embrace college life on their terms—with PINK being there for them every step of the way.
Group Creative Director Brad Dixon
Associate Creative Director Ivy Tsang & Kate Bergquist
Art Direction/Design Beth Z Bodie
Copywriter Kendall Green
Role Concept/Art Direction
Agency Code and Theory