Through stylized photography and set design, we captured the innovation and oddly satisfying nature of the adidas ZX 2K franchise.
Every step in the comfort-loaded ZX is like walking on clouds. Using soft, pillowy materials and textures, we created a surreal world of squish that brings this feeling to life - and makes viewers want to jump right in.
Creative Director Beth Z Bodie
Art Direction Carinne Urrutia
Copywriter Aaron Keene
Photographer JUCO Studio
Role Creative Direction
Agency Happylucky
