G&S Fight Supply is steeped in the traditions of fighting: hard work, grit, courage and determination. From the brand’s origins as a boxing company from NY's Lower East Side in 1937, G&S created the best equipment and apparel for all fight sports including MMA and boxing.
For G&S Fight Supply’s historic relaunch, we created new creative content that embodied the spirit of the brand. Illustrating that when you wear G&S, you are punching with the weight of history.
Creative Direction Beth Z Bodie
Photographer Frankie Marin
Role Concept/Art Direction
Agency Special Operations
