In the 1980s the original Mac Attack sneaker disrupted the status quo by rejecting style uniformity in tennis with its bold design. In Spring 2023 Nike reintroduced the Attack in partnership with Travis Scott—paying homage to what came before. In Fall 2023 Nike dropped the new White/Black colorway at New York Fashion Week—empowering women designers, creators, and tastemakers shaping the future of the category.
The White/Black Attack strikes a balance between dark and light. Representing the duality inside the rebellious women directing the future of culture from the inside.
To illustrate this compelling duality, we concepted a 3-part experience that announced the Attack to the world and got the product into the hands of catalysts shaping the future of streetwear.
Creative Director Beth Z Bodie, Josh Yarbough
Experiential Creative Direction Ryan Geels
Photographer Sophie Hur
Strategist Noah Kane
Experiential Design Jordan Tedesco
Design Alex Reimer
Role Creative Direction
Agency Recess Studios
Day In The Life Photoshoot
In a “Day In The Life” style photoshoot we followed DJ sensations Angel and Dren as they made their way through NYFW and the US Open. The identical twin sisters have been blending Caribbean, R&B, hip-hop, reggae and Afrobeats music for years in their DJ sets in their native New York. We wanted to highlight their multidimensionality in this shoot by showcasing their fashion sense, personality, as well as their immense talent.
The Attack is and was iconic, so the captured content rebelliously nodded to it’s history. The photography style felt nostalgic yet modern and cinematic in the way that it was shot—with bold saturated colors and dynamic angles highlighting the classic Attack colorway.
Nike x two : minds Retail Build + Party Experience
We concepted and executed a retail build at two : minds that highlighted Attack branding and we produced accompanying GWP purchases for in-store sales.
We then threw an epic celebratory afterparty for two : minds and the Nike catalyst family at 9 Orchard in NYC where guests were treated to music DJ’d by Angel and Dren, light bites + drinks, and group photoshoot moments for a true Attack White/Black experience.
Both executions incorporated symbolic and thoughtful White/Black Attack design, creating a through-line between the experiences.
