VieVité Rosé came to Beth needing a new look to accompany their rebrand. She partnered with long-time friend and collaborator, Frankie Marin, to reshape VieVité Rosé creative content to feel fresh, inviting and approachable.
The imagery was widely received and helped VieVité engage with new and old consumers alike in a different and thoughtful way.
Creative Direction Beth Z Bodie
Photographer Frankie Marin
Role Creative Direction
