
We concepted and produced Sorel’s first-ever television commercial Keep Moving. Spotlighting the new Kinetic Breakthru Tech Lace, a theme of confidence echoes throughout the spot, documenting our lead through the experience of changed plans, rising to the occasion, and finding her voice.
Featuring an all-female cast and a female-led production crew, Keep Moving shows the spirit of the SOREL brand and the commitment they have to on-trend, functional footwear that won’t let you down.
Executive Creative Director Ben Hennes
Creative Director Beth Z Bodie
Copywriter Molly Cathcart
Strategist Sydney Madge
Design Hanna Hartt
Director Madeline Kelly
Production Revery
Role Creative Direction
Agency Happylucky