We concepted and produced Sorel’s first-ever television commercial Keep Moving. Spotlighting the new Kinetic Breakthru Tech Lace, a theme of confidence echoes throughout the spot, documenting our lead through the experience of changed plans, rising to the occasion, and finding her voice.

Featuring an all-female cast and a female-led production crew, Keep Moving shows the spirit of the SOREL brand and the commitment they have to on-trend, functional footwear that won’t let you down.

Executive Creative Director Ben Hennes

Creative Director Beth Z Bodie

Copywriter Molly Cathcart

Strategist Sydney Madge

Design Hanna Hartt

Director Madeline Kelly

Production Revery

Role Creative Direction

Agency Happylucky

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