Savage x Fenty has undeniably changed the lingerie industry. From its fluid expression of sexuality to its gender inclusivity, the brand celebrates body confidence through self-love.

For the first Savage x Fenty grand opening we welcomed consumers to a new world they’d previously only experienced through screens. Through clever food and beverages to custom embroidery to thoughtful music design we invited consumers to be a part of the world of radical inclusivity and fierce empowerment that Savage x Fenty has built.

Executive Creative Director Ben Hennes

Creative Director Beth Z Bodie

Design Hanna Hartt

Copywriter Madeline Gomez

Role Creative Direction

Agency Happylucky

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