Savage x Fenty has undeniably changed the lingerie industry. From its fluid expression of sexuality to its gender inclusivity, the brand celebrates body confidence through self-love.
For the first Savage x Fenty grand opening we welcomed consumers to a new world they’d previously only experienced through screens. Through clever food and beverages to custom embroidery to thoughtful music design we invited consumers to be a part of the world of radical inclusivity and fierce empowerment that Savage x Fenty has built.
Executive Creative Director Ben Hennes
Creative Director Beth Z Bodie
Design Hanna Hartt
Copywriter Madeline Gomez
Role Creative Direction
Agency Happylucky